Here are the key differences between ethos, pathos, and logos:

Ethos, Pathos, and Logos Worksheet

In an argument, it is of utmost value for a speaker or a writer to impress upon listeners and readers the idea that is worth listening to. In other words, the credibility of a speaker or a writer relies on his or her authority on the subject matter, as well as on how much he or she is liked and deemed worthy of respect. Ethos can be established by:

Logos appeals to the audience’s reason, building up logical . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Logos appeals to the audience’s reason, building up logical . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Ethos, Pathos, Logos Kairos Example

If your goal is to get your reader to feel something, or to take a certain action, you may find this appeal highly effective. Think about the popular TV commercials that raise money for abused animals. Those commercials are designed to make viewers feel sadness by showing images of pain and suffering. By the end, they switch to hopeful images and dialogue to inspire viewers to take a specific action and become supporters of their cause. You can visit Youtube to view many ASPCA commercials as great examples of this appeal in use; be warned, you may become emotional!

Pathos is often used in literature. Think about stories that seem to come alive in some way. Perhaps it is a character to whom readers can genuinely relate or stories that make readers feel happy, sad, or angry. Writing that evokes emotion often uses Pathos. It is also commonly used in spoken word compositions like speeches, poetry, and theater. When possible, including thoughtfully chosen images and music is another way you can use pathos through sensory details to connect with your audience’s emotions.

The term “text” in a refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

This scene evokes a deep sense of warmth and tenderness, tapping into the universal bond between parent and child. Through the use of emotional imagery and familial relationships, this example elicits feelings of empathy and connection, effectively appealing to the audience's emotions.

Ethos, Pathos, and Logos Worksheet

The term “text” in a refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Ethos, Pathos, and Logos in Movies

The best logos examples typically feature an appeal to logic. These "logical arguments" include credible sources and the citation of statistics, charts, and graphs. Whether the data is sound or not is another story.

Ethos, Pathos, and Logos in Speeches

Pathos evokes emotions. It involves tapping into the audience's feelings to make a persuasive argument. Emotional connection is powerful in persuasion because it can inspire action and create a memorable experience for the audience.

Here is an example of ethos being used in writing:

You must be wondering, “Can I recognize when someone is using ethos, paths, or logos, in writing?” We have compiled questions you can ask yourself to identify the use of these tools in writing.

Ethos Pathos Logos Kairos Example

This Nissan commercial shows a daughter and father driving on a highway. The daughter is about to drive past some scary construction, but then the father uses his sage like wisdom to instruct her to turn on the "ProPilot" system that Nissan now features in their cars.

Ethos Pathos Logos In Advertising

This example of ethos is evident in the scientist's established credibility and authority, which lend weight to his arguments and persuade the audience to trust in his expertise.

Ethos Pathos Logos In Common Sense

Once the daughter does this, we see a Star Wars battle scene playing out in front of out eyes, and she becomes so distracted that she begin to veer off the road... but guess what? The "ProPilot" system saves her by auto-correcting the trajectory of the car based on the sensor system.