. (2023) '325 Advertising Essay Topics'. 18 May.
Rainbow narratives color mainstream television as "gaystreaming" bridges cultural divides, inviting all viewers into LGBTQ stories. Initially coined in the context of Logo, an American television network explicitly targeting LGBTQ audiences, gaystreaming has become a strategy that addresses both the politics of LGBTQ visibility and the economic appeal of niche marketing. This essay explores the multifaceted nature of gaystreaming, its implications for media representation, and its impact on both the LGBTQ community and mainstream audiences. The Concept of Gaystreaming At […]
During the group portion of the advertising project, my group and I chose to analyze advertisements for anti-aging products. The ads featured a cream, a small machine devise, and a makeup product. We found that all of our chosen ads appealed to the needs for aesthetic sensation and for attention. All ads were found in women’s magazines and they all used a cool, bright color scheme, which was aesthetically pleasing. They also all encourage either the prevention or reversal of wrinkles and other signs of aging. The reason this was encouraged was so that women would appear more beautiful after using the products. This, as I have explained, will supposedly lead to more positive attention for the consumer. One ad also featured a celebrity, which appeals to the need for guidance. We also found a commercial featuring the same celebrity and the appeals were used similarly. We found that the market of anti-aging products is influencing women in a negative way. Women are being told that aging is not okay, and that it must be stopped. However, men are not being told the same thing. Men are never the target audience for anti-aging products, and men are made to believe that aging is okay. The truth is aging is okay and it is natural. Women should not have to buy all of these expensive products to combat this “problem” of aging because it is actually a natural process. We also found that anti-aging products are being marketed to very young girls, which is dangerous and scary. Teenagers are now being influenced to buy anti-aging products to prevent aging in the future, but that is so unnecessary. The reason behind this could be that advertisers are aware of how young girls are so heavily influenced by media, and are taking advantage of the opportunity to make money off of them.
Throughout this project, I have learned a lot about advertising, and analyzing advertisements. I never realized how deeply advertisements could be analyzed, and how many messages one simple ad can actually be sending. Because my group chose ant-aging product advertisements, I also learned a lot about the anti-aging market. Some of it was very surprising, and I know I have a better understanding of it now. Anti-aging products were something originally intended for older women, and more recently have been targeted towards younger and younger women and girls. Working in a group also made it easier to analyze the ads further, because we all contributed different ideas. Each of us also interpret things differently, so it was interesting to see how one ad can make different people feel and see different things. As far as the work went, my group and I were very good about splitting everything up equally. We worked in class a couple of times, and outside of class a couple of times. We did everything together, so it was a total group effort. We all agreed upon our chosen advertisements, and we worked on the whole presentation together as a group. Overall, this was a great project to include a group aspect because it allowed us to share viewpoints and collaborate in a positive way.
What are some of the traditional ways of advertisement?
This advertisement is sending the message that Crest Whitestrips will whiten your teeth, which will then make you a happier person. This is implied in their statement, “A smile that shines.” The whole idea of smiling is tied into the teeth whitening. People are made to believe that whiter teeth will lead to them smiling more and showing it off. In reality, Whitestrips are literally pieces of plastic; there is nothing about them that will alter your mood. Consumers would see this ad and then picture themselves smiling and having a great time, just like Shakira is. The advertisers use the strategy of triggering emotion in potential consumers. The crest slogan is also featured, “life opens up with a whiter smile.” This is again implying that oral hygiene products will actually drastically improve your life. This only adds to the earlier mentioned need for attention. The media about the importance of appearance and beauty today influences people heavily, and this ad contributes to that.
The adverts might also distort the truth about the products features and what the product is capable of doing (Maitra par. 3). For example some automobile dealers have been known to distort the truth about some of the car models they sell in their auto marts by listing car specifications that are not present in the genuine car.
Most of these dealers who advertise their products through media such as the newspapers and the Internet list car features that are popular with consumers so that they can increase their sales and revenues. This misleads customers to buy their products based on the falsified information.
Introduction Mark Twain once keenly observed that one faces two choices with media: either ignore it and risk being uninformed or adhere to it and risk being misinformed. This observation holds even more weight today as media has evolved into a vast and complex source of information, making it difficult for many to discern factual statements from misleading ones. Historically, media has played a significant role in shaping societal norms, particularly concerning gender roles. Women, for instance, have often been […]
Nevertheless, what distinguishes one advertisement from the others?
Ethos and logos are also strategically used in this advertisement. Ethos is the establishment of credibility. Using a well-known celebrity instantly establishes credibility to the consumer. People will think that if a celebrity is endorsing a product, it must work. Logos is the use of logic. This is conveyed through the claim that the Whitestrips have professional results. The box even says, “Our whitest white-like a $500 professional treatment.” If this product that can be purchased at a drug store has a result worth $500, then it must be a logical decision to buy it.
A good advertisement elevates brand awareness and increases sales.
For example a particular brand of bread in the US advertised that its bread had fewer calories per slice when compared to that of its competitors. While the information on the calories was true, the advert failed to inform the consumer that their bread slices were smaller than those of the competitor.
Some examples of ad analysis essays are:
Most advertising campaigns lack information that is based on research and scientific studies. The content of the advert is usually based on the manufacturer’s instructions/ingredients or the features and qualities of the product. The advertiser therefore has to appeal to the consumer to change their perception and behavior towards the product.
Concluding an ad analysis essay
Many of the 15 basic appeals are found in this ad, many of them are established simply by featuring Shakira. First, she demonstrates the need for guidance. People look up to celebrities, and if they are a fan of that celebrity, they will likely trust them. Shakira could also appeal to the need for sex because she is very famous for her body. Crest Whitestrips obviously have nothing to do with this, but simply using a celebrity who is sexually appealing to many people can help their sales. The need for attention also applies to this ad. It is implied that a whiter smile is more attractive, and therefore if you use the Whitestrips you will become more attractive. This attractiveness is believed by many consumers to lead to more attention. Many people value appearance and consider it more important than it really is, and those people would be influenced by this ad. This also leads to the need for aesthetic sensations. The ad itself is very aesthetically pleasing, with its bright colors, and use of a beautiful celebrity. You could also say that the actual consumers want to be more aesthetically pleasing themselves, by becoming more attractive.